I recently completed my first 30 second TV spot. It’s for a national funeral company, of all things. This was produced with a colleague and friend Randy Allbritton, with art directed by his lovely wife Debbie Allbritton of “Special Sauce”, with final editing by Clatter & Din in Seattle.
I have to say, motion capture is a lot of fun. It’s more intuitive and natural than I expected. The editing process does present a learning curve, but like most software, it just requires trial and error. The beauty of this project is it was a team effort. We still shooters needn’t do it all. It helps to know what’s involved, but being an expert at everything is unrealistic.



